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Today’s Top Supply Chain and Logistics News From WSJ

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Apple Inc. is aiming to rejuvenate its signature smartphone with a trio of new handsets while sellers and suppliers hope the products revitalize the electronics supply chain. The company unveiled its new iPhone X, the WSJ’s Tripp Mickle reports, in a highly anticipated rollout that Apple’s backers hope will revive iPhone sales in China and trigger upgrades across the U.S. and Europe. Apple is trying to generate excitement with a phone packed with new features and a $999 price tag while selling versions at lower price points. Apple won’t start shipping the iPhone X until Nov. 3, however, later than its usual shipments and perhaps the result of problems matching production to new technology. Despite the hoopla, the impact on Apple’s suppliers is problematic, the WSJ’s Jacky Wong reports, with many finding that investor interest lags once a new phone rolls out. The phones are shipping into a lackluster market: Research group Gartner says the global smartphone market grew 6.7% in the second quarter, boosted mostly by emerging markets, and that Apple’s sales slipped 0.2%.

U.S. southeast ports are returning to normal operations as recovery supply lines into Florida pick up speed and urgency. State utilities are going block by block, city by city, in one of the largest power restoration challenges in U.S. history, the WSJ’s Cameron McWhirter, Erin Ailworth and Arian Campo-Flores report, as they bring back electricity to more than 15 million people following Hurricane Irma. France launched a massive airlift to bring supplies to St. Martin, the island that took a direct and…

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