Public Wi-Fi provider Purple recently attempted to determine if anyone actually reads terms and conditions before hitting “agree.”
Spoiler: they do not.
In just two weeks, more than 22,000 people agreed to the terms, and only one individual, or 0.000045 percent of all Wi-Fi users, managed to spot the unusual clause.
“Don’t worry, we aren’t going to round up these individuals and ask them to don their rubber gloves and repay the community debt,” Purple wrote on its site. “The real reason behind our experiment is to highlight the lack of consumer awareness when signing up to use free Wi-Fi.”
Gavin Wheeldon, CEO of Purple, said in a statement that Wi-Fi users need to read a company’s terms before clicking “agree.”
“Our experiment shows it’s all too easy to tick a box and consent to something unfair,” Wheeler said in a statement.
In a study published by communications professors Jonathan Obar of York University and Anne Oeldorf-Hirsch of the University of Connecticut, hundreds of college students agreed to giving their future first-born child to a new social network dubbed “NameDrop,” as outlined in the ignored fine print.
The study confirmed that close to no one reads online contracts, privacy policies and other agreements. More than three-quarters of the 543 student participants did not look at the terms of service…