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Sugar Free Culture: Creating the Illusion Of ZERO Consequences

For a number of years now different companies have removed sugar from their products and replaced it with other alternate forms of sweeteners. One of the products that are often used is aspartame. This is an artificial sweetener that has been found to be not only unhealthy, but also dangerous.

However, my area of interest and insight is not in the area of nutrition. So here I will explain what I believe are some of the psychological consequences.

Sugar Free

The common approach of removing sugar and using another substance is to naturally encourage people to carry on buying their products. And as the amount of sugar contained is lower than it was before; it means that people can not only consume the same amount, but more of the product.

On the surface this sounds like a wonderful idea; to be able to eat the same amount or more with Zero consequences.

Here, one need not exercise any self control when it comes to eating. One can now let go and allow their cravings to take over. And this is without even looking at the question of why so much sugar is being consumed to begin with.

Consequences

As well as the consequences this will have on one’s health, it supports the illusion that one’s actions have no consequences. And that one can do what they will without anything happening.

It also inhibits one’s ability for self control. One’s own ability to control is atrophied and this leaves one at the whim of their bodily cravings. This also means that one is both vulnerable and open to the marketing of the world.

Where Does It Go From Here?

One of the things that is going to occur and is occurring from this is that peoples own psychological development is being arrested.

The ability to have self control and to be aware of one’s actions having consequences then becomes unrealised.

Two Sides

On one side we have the fact that people are trying to sell products that are unhealthy and know that people often have very little self control. But on the other side we also have the fact that the consumer knows that these products are unhealthy and yet can do very little about it because of their lack on self control.

So is it a case of they must be stopped and tougher laws must be brought in or must one take personal responsibility here?

Where Did It Begin?

The question that I ask is: how did this idea that one’s actions have no consequences arise? And where does this lack of control come from?

I believe that in order to understand this or at least try to understand where these two aspects might have originated from; we need to look at the area of childhood development. And how these aspects come together to form the ego mind.

Because, I believe that although this could be seen as being created completely by society; it also has its beginnings at an individual level.

Childhood Development

During ones younger years there is very little attention and awareness of consequences. This is partly because at that age a child has very little power to begin with. And only…

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