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Rubicon Project Lauded for Commitment to Advertising Quality – Business Wire (press release)


LOS ANGELES–()–Rubicon Project (NYSE: RUBI), which operates one of the largest
advertising marketplaces in the world, today announced it would be a
founding participant in the anti-fraud certification program “Certified
Against Fraud,” which was launched earlier today by The Trustworthy
Accountability Group (TAG), an advertising industry initiative to fight
criminal activity in the digital advertising supply chain.

“Certified Against Fraud” is TAG’s latest initiative to fight against
digital ad fraud. Under the program, TAG will reward ad buyers, sellers,
and intermediaries who comply with a rigorous set of guidelines with a
“Certified Against Fraud” seal of approval, recognizing their commitment
to protect those in the industry against fraud. Rubicon Project will be
among the first companies in the industry to receive the certification.
A full set of the requirements and definitions of each type of
participant can be found on the TAG website at tagtoday.net/fraudguidelines.

Mike Zaneis, CEO of TAG, commented, “As a founding member of the
Trustworthy Accountability Group, Rubicon Project has been a leading
proponent in the fight against digital ad fraud. We are thrilled to
recognize their continued commitment to this important fight as a
founding participant in our cornerstone anti-fraud certification
program.”

“Ad fraud is a critical issue for our industry, which is why Rubicon
Project has developed one of the most comprehensive advertising quality
programs in the world,” said Gregory R. Raifman, President of Rubicon
Project and a founding TAG Board member. “Make no mistake, there is a
veritable arms race underway between those who are truly committed to
combating ad fraud and those who would seek to profit from it. We
applaud TAG for launching this new effort to provide a clear, simple way
to identify those in the industry who are truly committed to fighting
fraud.”

Rubicon Project is a founding board member of TAG, which includes
executives from the world’s largest brand advertisers, digital media
companies, ad agencies, and technology companies. Rubicon Project has
dealt directly and seriously with issues of fraud and quality for many
years and has a longstanding commitment to inventory quality and pushing
low-quality inventory out of its platform. Its industry-leading efforts
supporting the growth of a clean, well-lit high quality advertising
marketplace by establishing clear quality systems and processes
throughout the organization have helped the company to block billions of
bad ad impressions from ever entering the marketplace.

About Rubicon Project

Founded in 2007, Rubicon Project’s mission is to keep the Internet free
and open and fuel its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation technology
to enable the world’s leading brands, content creators, and application
developers to trade and protect trillions of advertising requests each
month and to improve the advertising experiences of consumers. Rubicon
Project is a publicly traded company (NYSE: RUBI) headquartered in Los
Angeles, California.



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