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Riversand and YellowGround Announce Partnership to Offer European Businesses Competitive Advantage Through Data

“YellowGround brings to the table what our clients in retail, CPG, manufacturing and other verticals need to win in today’s market,” said Riversand VP of Business Development, Europe Ben Rund.

Riversand, the global leader in master data management (MDM) and product information management (PIM) solutions, today announced a partnership with MDM and PIM specialists, YellowGround, to enable European businesses to sell products faster while continuously improving customer experience.

This new partnership creates a competitive advantage for European businesses to leverage by utilizing the latest advances in data management. By first beginning with YellowGround’s approach of building a solid foundation for a business’s data management solution, YellowGround then implements Riversand state-of-the-art MDM and PIM solutions to enable real-time insights.

“YellowGround brings to the table what our clients in retail, CPG, manufacturing and other verticals need to win in today’s market,” said Riversand VP of Business Development, Europe Ben Rund. “This partnership offers the benefits of both advanced technology for data management and business consulting for transformational digital business models and processes.”

The insights yielded from the leveraged partnership will help to inform business leaders in a universal platform that is accessible throughout divisions, reducing miscommunication and inefficient processes while accelerating product sales and improving customer-facing experiences.

“Implementing a PIM/MDM solution is like building a house,” said YellowGround Operations Manager Joeri Moors. “Starting with YellowGround’s foundation, you then add a future-focused architecture like Riversand for a true omnichannel customer experience. The…

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