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Gadget spots fake luxury handbags with a 98.5 percent accuracy rate

In a designer-obsessed world, counterfeiters run amok.
New York startup Entrupy has found a way to fight the fakes with a handheld microscope camera that lets users with their smartphones detect the difference between real Gucci, Chanel, Hermès and Louis Vuitton luxury handbags and frauds.
SOUNDBITE (English) ENTRUPY CO-FOUNDER AND CEO, VIDYUTH SRINIVASAN, SAYING:
“Nobody’s ever done this before, right? So we had to catalog the world in a microscopic way and first understand if there’s actually a difference.”
Srinivasan and his team spent two painstaking years gathering data from all over the world, buying and returning luxury goods at retail stores to imploring friends and second-hand shops to let them scan the items into their database.
SOUNDBITE (English) ENTRUPY CO-FOUNDER AND CEO, VIDYUTH SRINIVASAN, SAYING:
“It works with a mix of microscopy and machine learning, or AI, as it’s called today. And what we do is we essentially collect a massive – I’m talking tens of millions of microscopic images – we collect microscopic image data from physical items. So in a sense we’re cataloging the world of physical objects in a microscopic way and then we’re teaching computers to understand the differences in how authentic objects are made, versus how fakes are made.”
Srinivasan said Entrupy has a 98.5 percent accuracy rate.
SOUNDBITE (English) ENTRUPY CO-FOUNDER AND CEO, VIDYUTH SRINIVASAN, SAYING:
“You know you can’t say that, ‘hey this Rolex watch is about 80 percent authentic,’ it’s either real or it’s not.”
In only a year since Entrupy’s launch to the public, they’ve acquired 200 clients made up of businesses that include second-hand shops and online retail stores.
The device is leased for an initial fee of $299 (USD) with monthly plans starting from $99 and can detect from 11…

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