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Dominion Dealer Specialties Unveils New Video Services for Auto Dealership Inventory

In the past several years, the car buying process has transitioned from the brick and mortar showroom to the virtual showroom.

Dominion Dealer Solutions announced today that Dominion Dealer Specialties, industry leader in high-quality automotive inventory merchandising, has unveiled LiveLotTM, a fully-responsive video marketing platform that provides full-service video marketing strategies to automotive dealers.

Dealers can both create and distribute vehicle inventory videos with custom voiceovers, vehicle walkarounds, customer testimonials, dynamic video retargeting and more. The LiveLot dealer portal enables dealers to manage all video content from one location through a live dashboard. The dashboard includes in-depth analytics for consumer engagement and individual vehicles.

“In the past several years, the car buying process has transitioned from the brick and mortar showroom to the virtual showroom. In this more competitive environment, it is imperative that automobile dealers take full advantage of any opportunity to differentiate themselves from the competition and drive prospects to their physical locations,” noted Shane Marcum, general manager of Dominion Inventory Solutions.

The LiveLot mobile app ensures that new or used car dealers are in control of their video marketing strategies anywhere, anytime. Dealers that wish to implement customer testimonial videos and even email videos can do so within LiveLot. Automotive dealers can create customizable landing pages for each video, specifically encoded into the dealership’s website for added SEO value. Each video is uniquely designed to increase the dealership’s reach and improve customer engagement.

“Our new feature-rich video offering, LiveLot, virtualizes the traditional selection and presentation steps of the ‘road to the sale’ and acts as an integrated part of the customer’s virtual showroom. By helping auto dealers with the shopping process, our video offerings drive prospects to the dealership lot who are engaged with the dealer’s sales team and ready to negotiate and close,” added Shelley Hoffman, associate product manager for Dominion Inventory Solutions.

For more information on the benefits of Dominion Dealer Specialties’ LiveLot video services for your automotive dealership, please call 877-421-1040.

About Dominion Dealer Solutions

Dominion Dealer Solutions improves dealers’ lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multichannel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion…

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