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Compass, Interior Marketing Group Partnership Sells 15 Central Park West Property For $21.5M

15 Central Park West, 8B; Donna Dotan Photography

“Pretty spaces are no longer adequate for selling today’s luxury real estate,” said Cheryl Eisen, Founder and CEO of Interior Marketing Group.

Today, Interior Marketing Group (IMG), the largest luxury design and marketing firm in the New York City area, in partnership with The Jacques Cohen Team of Compass, a real estate technology company, today announced the closing of residence 8B in the iconic 15 Central Park West. Closing at $21,500,000, the sale became the top New York City contract of the week ending November 26, 2017.

Since its completion in 2008, 15 Central Park West has become a hotspot for celebrities and high net worth individuals including Sting, whose penthouse sold for $50M earlier this year. Residence 8B was previously on the market for six weeks, however, broker Jacques Cohen and the property’s seller enlisted Cheryl Eisen of IMG to visually rebrand the home for the luxury market.

“The abundance of new development competition in today’s ultra-luxury market mandates staging. It has become the standard rather than the exception,” said Cohen. “The sales philosophy of The Jacques Cohen Team is based on the Three Ps: Price, Position, Presentation. No one executes the latter better than IMG,” Cohen continued.

IMG has reinvented the singular focus of staging by creating a unique hybrid of interior design, public relations, marketing and event planning. Coined, “Interior Marketing,” the combination creates a powerful trifecta of visual differentiation, media exposure and industry buzz needed to sell luxury real estate in a volatile market.

“Pretty spaces are no longer adequate for selling today’s luxury real estate,” said Cheryl Eisen,…

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