Many creators have become so popular that they’re also working for studios, on everything from variant posters (Tracie Ching’s prints for “The Jungle Book”) to Blu-ray covers (Marie Bergeron’s illustrations for Takeshi Kitano films). Last year, the illustrator Kyle Lambert created the official “Stranger Things” poster, his homage to classic hand-painted ones of the 1980s.
Today, there are galleries and digital archives (Repostered.com and AlternativeMoviePosters.com) devoted to the form. And then there are the books, like the “Crazy 4 Cult: Cult Movie Art” series, Mr. Chojnacki’s “Alternative Movie Posters” (being published in French by Akileos in October) and, this month, “The Art of Mondo,” a lavishly illustrated history of the company.
The artists are an eclectic and talented bunch. Here are seven to watch:
Ms. Ching has created gorgeous concert posters for Kings of Leon and graphics for small-batch beer cans (Brewdog Pump Action Poet). But it’s her vibrant, spellbinding movie posters that have led to work at Sony (“The Magnificent Seven”) and AMC (“Fear the Walking Dead”). “She does official stuff, but there are a lot of rules from the studios about ‘so-and-so’s face has to be so big,’” Mr. Chojnacki said. “So I think she’ll always continue to do the alternative stuff, just for her fans.” Among his favorites: her takes on the Stanley Kubrick classics “Dr. Strangelove” and “The Shining.”
When Ms. Bergeron was enlisted to create a poster for “The Godfather,” she pictured a decapitated horse, neck bones exposed, rearing up on its hind legs. For “Apocalypse Now”: a lone soldier, making his way upstream through a waist-deep river of blood. Ms. Bergeron…